Everybody wants to be ranked number one in Google. But getting there has always been far from easy. Over the last decade SEO boffins have engaged in a battle with the internet's most popular search engine. Whether it was social bookmark spamming, keyword stuffing, or using bots to build links with 1000s of sites at the press of a button, they used all sorts of techniques for outwitting Google into awarding them page one.
However, recently the Big G is making great steps in not only defeating these tactics but also penalising those that have used them. Google's Penguin and Panda updates may have soft and cuddly titles. But the destruction they have unleashed onto the search rankings, and income, of 1000's of affiliate web sites have led to many giving up the fight completely.
Many SEO marketers stubbornly continue to use automated software and automated software to infest the web with links to their sites. But there is a big question mark over how much longer these tactics will be effective. Ultimately, it’s only a matter of time before Google wins the war, and SEO marketers bow their heads in obediance to the new rules of SEO.
how seo now works
Google would prefer you not to do any optimisation at all. Should you go over the top in your backlinking building tactics you can look forward to getting a 'Google slap' in the next algorithm update. Instead, any links you build must look natural. How can this be done? Through providing great content. For this reason a professional content writer should now be on your speed dial for search engine optimisation services.
These are the new 5 pillars of search engine optimization:
Exit Rate - This is the amount of visitors who abandon your website without checking out other pages. This is now a key indicator of your website's relevancy and value. So to boost your search engine rankings, you need excellent content that keeps them engaged, answers their questions and encourages them to read more. This means investing in high quality content.
Target A Wider Range Of Keywords - Not long ago the main SEO advice was to use keywords in your 'anchor text. Unwittingly, this led to website owners committing the sin of ‘over optimising’ and only using the same few high traffic keywords in their links. Instead, you need to have a variety of anchor text to reflect the many different ways in which people can connect to your website’s articles. Instead of just having ‘snow blower’ as your link in every syndicated article and blog post, you need to include terms like 'visit our snow plough website', 'we sell the best snow ploughs‘ and more varied anchor text .
Social Media Links- What other people think has always been a strong measure of what constitutes great content. So Google has started using Tweets, Likes and other social signals to gauge which articles and blog posts have earned their authors a higher spot in its rankings. And how do you think you can garner this social capital? That’s correct, through employing a copywriter to write great content for you. These days it’s possible to get just as much traffic from social media as it is from Google. This means high value content can double your traffic, and one day the social web's influence may grow to the stage where you can stop worrying about Google altogether.
Guest Blogging - Getting backlinks on relevant sites with ‘authority’ has always been SEO gold. But these days popular blog owners can afford to be picky. They will be less than impressed if you send them rehashed content, reheated and served as original thought. Instead, blog owners want content that has something new to say. Providing this content takes time and research to assemble such unique, original guest articles.
Linking your website to Google+ - It might not have caught its rivals, but Google+ is still around. Being a member of other people’s ‘circles’ gives Google a clear signal people are interested in what you have to say. As such, adding the Google authorship tag to your website lets Google know you write stuff that people read and that you deserve the nod of approval to sit at the top table of its search results.
As you can see from these 5 rules of SEO , quality content is going to be the currency of earning high rankings in 2013 and into the future. To gain higher search engine rankings in Google you need to get talking to SEO copywriters and/or content producers. Another benefit you will gain is that along with higher rankings, you'll be developing your reputation as an expert and thought leader . This of course means that higher website conversions and more enquiries on your website will follow as a result.
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Everybody wants to be ranked number one in Google. But getting there has always been far from easy. Over the last decade SEO boffins have engaged in a battle with the internet's most popular search engine. Whether it was social bookmark spamming, keyword stuffing, or using bots to build links with 1000s of sites at the press of a button, they used all sorts of techniques for outwitting Google into awarding them page one.
However, recently the Big G is making great steps in not only defeating these tactics but also penalising those that have used them. Google's Penguin and Panda updates may have soft and cuddly titles. But the destruction they have unleashed onto the search rankings, and income, of 1000's of affiliate web sites have led to many giving up the fight completely.
Many SEO marketers stubbornly continue to use automated software and automated software to infest the web with links to their sites. But there is a big question mark over how much longer these tactics will be effective. Ultimately, it’s only a matter of time before Google wins the war, and SEO marketers bow their heads in obediance to the new rules of SEO.
